From 1960 to the present

Ömer Dedemen started his business life with a hardware store he opened in Çıkrıkçılar Yokuşu in Ankara between 1958-1961. At first, he was a small tradesman selling hardware products such as nail clippers and sewing materials on his street stall.

Our company, which took the name Doğuş Kozmetik A.Ş. in 1996, has become a pioneering organization that leads the sector as one of the long-established cosmetic companies in Turkey. Our company, which has adopted the mission of offering quality, innovative and user-friendly products in the field of beauty and care, offers a reliable service to its customers with over half a century of experience.

Doğuş Kozmetik is the owner of leading brands in the sector such as Nascita, Trina, Elly and Tricolor, and offers a wide range of products that appeal to different needs with each of them. The rich product range, ranging from make-up accessories to professional care products, has managed to be the choice of both individual consumers and professionals.

Doğuş Kozmetik, which contributes to the development of the cosmetics sector with the importance it attaches to R&D and innovation, aims to add value to future generations by adopting environmentally friendly production and sustainability principles.

Doğuş Kozmetik A.Ş. maintains its leading position in the sector with its 
"Commitment to Perfection"
slogan, its commitment to quality and its approach that prioritizes customer satisfaction.